"I used to get fascinated with fashion jewellery. I enjoyed the idea of how we could afford such classic pieces of jewellery without emptying our pockets. Then the lockdown came, and after watching depressing news on TV hour after hour, I couldn't help but stay depressed all the time. However, I decided to come out of that pain and create something positive and creative. I was blank about what that creativity would be, but when the country moved into a better state after COVID, I planned to start something of my own. There was no particular moment when I got the thought of being in the jewellery business; I just decided to start this venture because of my love for jewellery. That's how it started. My first purchase was for a mere 3000/-. I fell, got cheated, was made a fool of, was dominated by opinions, was opposed, and was criticized, BUT I never gave up. And now, we have our own brand, DAZZLING JUWEEL. Throughout this journey, my son, who is also a co-founder of this brand, stood beside me as a strong pillar."
SK
Founder & CEO
Nice